Data will play an increasingly vital role in business, especially as the world adapts to the realities of the COVID-19 pandemic.
Daniel Guetta, Associate Professor of Professional Practice, moderated a discussion with leaders from different economic sectors on how data analytics is guiding decision-making during the pandemic.
Included on the panel were Gregg Chapman, Director of Resorts Revenue Management, Walt Disney Company; Wei Ke, Managing Partner, Simon Kucher & Partners; Aaron Putnam, Vice President of Advanced Analytics, Avis Budget Group; and Ren Zhang, Chief Data Scientist, Bank of Montreal.
The panelists discussed the role data played in their businesses before the pandemic hit and how it will help drive decisions as the world adapts to a new normal.
Columbia Business School Professors Oded Netzer, Christopher Frank and Paul Magnone discuss their new book, Decisions Over Decimals, which offers a roadmap for effective decision-making when using data.
Find out how Columbia Business School graduate Bar Ifrach, PhD ’12, now senior director of applied science and head of marketplace at Uber Freight, uses data to solve high-impact business problems.
Assistant Professor of Marketing at Columbia Business School Melanie Brucks and Jonathan Levav, a professor of marketing at Stanford’s Graduate School of Business, discuss the findings in their new paper on the shift away from in-person interaction at work and how it affects innovation.
Columbia Business School Professor of Business and Vice Dean of Research Oded Netzer discusses the growing use of data analytics within organizations and how the school’s curriculum is designed to equip MBAs for the digital future.
The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.
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