Do Virtual Communications Curb Creativity?

Assistant Professor of Marketing at Columbia Business School Melanie Brucks and Jonathan Levav, a professor of marketing at Stanford’s Graduate School of Business, discuss the findings in their new paper on the shift away from in-person interaction at work and how it affects innovation.

Topic
The Workplace
Published

Read the research paper “Virtual communication curbs creative idea generation” here: https://www.nature.com/articles/s41586-022-04643-y

About the Researcher

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Rise to the challenge.

The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.

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