Marketing Professor Elizabeth Friedman and Matthew Quint, director of the Center on Global Brand Leadership, offer insights on ways companies communicate both that they are open for business, and that they care about the well-being of their customers and employees.
The COVID-19 pandemic presented the already volatile world of brands with a tough new challenge: How does a brand stay viable, but ensure that it is sensitive to the new financial and societal realities of the “new normal?”
On this episode of Bizcast, marketing Professor Elizabeth Friedman and Matthew Quint, the director of the Center on Global Brand Leadership, offer insights on ways companies communicate both that they are open for business, and that they care about the well-being of their customers and employees.
Friedman and Quint discuss how heightened emotions affect the way brands are perceived, the importance of setting the right tone, and the opportunities for innovation amid the crisis.
Has your business adopted new brand strategies, or strengthened existing ones? Let us know.
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Columbia Business School Professor Bruce Usher discusses his new book, which outlines the risks and opportunities for investors from climate change, and how current students and alumni are addressing major environmental challenges.
"Moon shooting is the right way to push the business and the world to a better place than the one we're currently living in."
Part of the KPMG Peat Marwick/Stanley R. Klion Forum, hosted by the Sanford C. Bernstein & Co. Center for Leadership and Ethics
Continuing the legacy of the late Professor Katherine Phillips.
The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.
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