“Moon shooting is the right way to push the business and the world to a better place than the one we’re currently living in.”
Vasiliki Petrou founded and now leads the Unilever Prestige division; this last year has offered that division invaluable knowledge and expertise. In this week’s episode, she reviews some of what she’s learned about her already-strong commitment to running a mission-driven brand portfolio. She discusses the nature of prestige retail marketing; the future of brick and mortar; and her team’s unwavering commitment to purpose, for customers and employees alike. And intriguingly, she talks about the effect of having a creative in the C-suite. Petrou is a Columbia Business School graduate, class of 1993.
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Columbia Business School Professor Bruce Usher discusses his new book, which outlines the risks and opportunities for investors from climate change, and how current students and alumni are addressing major environmental challenges.
Part of the KPMG Peat Marwick/Stanley R. Klion Forum, hosted by the Sanford C. Bernstein & Co. Center for Leadership and Ethics
Continuing the legacy of the late Professor Katherine Phillips.
Brown shared some of the measures she’s put into place that address racial injustice and help move the organization toward a place of equity.
The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.
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