The Value of Authenticity in our Professional and Personal Lives
From Facebook to the boardroom, both corporations and individuals are called on to be our “authentic” selves, but what does authenticity really mean and why is it so powerful?
Authenticity has become a catchphrase. Managers are expected to lead more authentically. Brands are competing to create more genuine and authentic connections with their customers. And celebrities such as Chrissy Teigen have called out fakeness of social media and started to show a more realistic and authentic version of their lives. What is behind all this fuss? What does authenticity really mean and why is it so powerful? Drawing on their own research, Professors Iyengar and Matz, joined by doctoral candidate Erica Bailey, discuss the role authenticity plays in our professional and personal lives.
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