Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing.
Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing Division, for an in-depth discussion on the impact of data science on marketing.
Hill, formerly a principal researcher at Microsoft, discussed the evolution of data science throughout her career and emphasized how the technology can be used to promote social good.
Hill and Toubia also examined the ethical issues involved in data mining, including privacy and targeting concerns.
Professor Tano Santos, the Faculty Director of Value Investing and Advanced Value Investing programs at Columbia Business School, outlines the reasons why value investing is returning to a period of ascendancy.
Columbia Business School Professor Abby Joseph Cohen recently joined former Dean Glenn Hubbard to discuss the forces that could shape the economy and markets in the year ahead.
Columbia Business School Professors Oded Netzer, Christopher Frank and Paul Magnone discuss their new book, Decisions Over Decimals, which offers a roadmap for effective decision-making when using data.
Professor Tano Santos, the Faculty Director of Value Investing and Advanced Value Investing programs at Columbia Business School, discusses the school’s approach to teaching value investing and finance.
The COVID-19 pandemic has changed the world of business, while bringing historical inequities and injustice into sharp relief.
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